About Me
I am Elly Herriman, founder of Overseas Property Insider and an international property marketing specialist focused on global real estate, retirement abroad and overseas investment strategy.
Through Overseas Property Insider, I share analysis of international property markets, residency pathways, retiree migration trends and cross border investment opportunities across Europe, the Middle East and Asia.
My approach combines industry exposure with practical lifestyle insight, helping internationally minded buyers understand not only where to invest or relocate, but how those decisions shape long term financial and personal outcomes.
Professional Background
With more than 20 years in the international property industry, my work focuses on long form market analysis, strategic positioning and global real estate insight.
Throughout my career, I have worked across multiple overseas property markets, contributing to developer positioning, international buyer engagement and global real estate communications.
My focus today is on producing in depth property commentary, destination features and market analysis that explore retirement migration trends, cross border investment flows and emerging international hotspots.
My experience spans Europe, the Middle East and Asia, working across both established and emerging property markets.
Director of Marketing, Communication and Innovation
International Property Alerts
In addition to founding Overseas Property Insider, I serve as Director of Marketing, Communication and Innovation at International Property Alerts.
In this role, I oversee global content strategy, PR positioning and long form property analysis across Europe, the Middle East and Asia, supporting both investor and lifestyle audiences.
I work closely with developers, agents and international partners to shape editorial insight, market commentary and strategic exposure across exhibitions, digital platforms and global audiences.
Explore further insights via International Property Alerts.
What I Focus On
International property decisions involve more than purchasing real estate. They require understanding lifestyle impact, financial structure and long term positioning.
My work covers four core areas:
Lifestyle
Communities, healthcare access, cost of living and day to day quality of life.
Investment
Rental demand, return on investment, capital growth potential and international market positioning.
Retirement Abroad
Residency pathways, climate, stability, taxation and long term relocation planning.
Currency Strategy
Structuring international transactions securely and cost efficiently for overseas property buyers.
Alongside supporting private buyers, I work closely with developers and agents worldwide to ensure their projects and listings are positioned effectively across major international platforms, exhibitions and global audiences.
Whether you are researching retirement abroad, evaluating overseas investment markets or seeking global positioning for a development, my work sits at the intersection of lifestyle, insight and international real estate strategy.
For collaboration, media enquiries or international property insight discussions, please get in touch.
Email: info@overseaspropertyinsider.com