About Me
I’m Elly Herriman, Founder of Overseas Property Insider and an international property marketing specialist focused on global real estate, retirement abroad and overseas investment strategy.
Through Overseas Property Insider, I share analysis of international property markets, residency pathways, retiree migration trends and cross-border investment opportunities across Europe, the Middle East and Asia.
My approach combines long-standing industry exposure with practical lifestyle insight, helping internationally minded buyers understand not only where to invest, retire or relocate, but how those decisions can shape long-term financial and personal outcomes.
Professional Background
I have been connected to the international property industry for more than 20 years, with experience spanning overseas property consultancy, global property marketing, long-form market analysis and international buyer communication.
My work focuses on turning property market knowledge into clear, credible and useful content for globally minded buyers, investors, retirees and lifestyle-led purchasers.
Throughout my career, I have worked across multiple overseas property markets, contributing to developer positioning, buyer engagement, destination content and global real estate communications.
Today, my focus is on producing in-depth property commentary, destination features and market analysis that explore retirement migration, cross-border investment, residency pathways and emerging international hotspots.
My experience spans Europe, the Middle East and Asia, covering both established and emerging property markets..
Director of Marketing, Communication and Innovation
In addition to founding Overseas Property Insider, I serve as Director of Marketing, Communication & Innovation at International Property Alerts.
In this role, I work across global content strategy, PR positioning, developer communication, long-form property analysis and digital brand growth across Europe, the Middle East and Asia.
My work supports both investor and lifestyle audiences, helping turn international property opportunities, market trends and destination insight into clear, credible and commercially useful content.
I work closely with developers, agents and international partners to support editorial insight, market commentary, campaign messaging and strategic exposure across exhibitions, digital platforms and global audiences.
For wider information about my work across marketing, PR, website creation and brand communications, visit
Explore further insights via International Property Alerts.
What I Focus On
International property decisions involve more than purchasing real estate. They require understanding lifestyle impact, financial structure and long term positioning.
My work covers four core areas:
Lifestyle
Communities, healthcare access, cost of living and day to day quality of life.
Investment
Rental demand, return on investment, capital growth potential and international market positioning.
Retirement Abroad
Residency pathways, climate, stability, taxation and long term relocation planning.
Currency Strategy
Structuring international transactions securely and cost efficiently for overseas property buyers.
Alongside supporting private buyers, I work closely with developers and agents worldwide to ensure their projects and listings are positioned effectively across major international platforms, exhibitions and global audiences.
Whether you are researching retirement abroad, evaluating overseas investment markets or seeking global positioning for a development, my work sits at the intersection of lifestyle, insight and international real estate strategy.
For collaboration, media enquiries or international property insight discussions, please get in touch.
Email: info@overseaspropertyinsider.com